Interior painting, paint color schemes, color consulting, color consultants

How Colors Affect Moods and Feelings

Color is powerful.

It is so simple, yet so abstract.  Scientifically, color is a reflection of light.  White is all colors and black is the absence of color.  If we were in school, we could talk about Isaac Newton and physics and color and all go to sleep.  We not in school so we are going to have a fun informal discussion about color and how it affects moods and human behavior.

Marketers and advertisers have studied how color affects human behavior for decades.  Although their objective is to learn how to more effectively sell products, their data offers insights into other facets of business.

One of these businesses is painting and architectural color design.  As a professional color consultant, I am well versed in how colors affects human moods and behaviors.  When I help clients during color consultations, one factor I consider is the spaces’ use.  If you are doing a child’s bedroom, you don’t want to use a color that is going to evoke too much excitement that may cause the kid to be crazy or anxious.

Although, much of color psychology is theoretical and subjective, I believe that it is real.  Here is a list of what colors may represent or which feelings they may evoke:

  • Green:  Life, nature, health, fertility, and safety.  Green encourage learning, comfort, relaxation and well being.
  • Yellow:  It is the easiest color for the human eye to see.  Uplifting, optimistic, cheerful.  Yellow encourages creativity and intellectual energy.  It symbolizes wisdom and happiness.  It’s sunny!
  • Red:  Passion, aggressiveness, strength, ambition, and vitality.  Red is a powerful color.  You have to be careful with reds because we may associate them with anger.  Too much or the wrong red can cause irritation, anger, or aggression.
  • Orange:  Joy, energy, exuberance.  It is uplifting and can increase appetite.
  • Pink:  Innocence, femininity, softness, warmth.  Pink represents nurturing and sensitivity.  It’s not just for girls.
  • Blue:  Calming and relaxing.  Depending on their shade, blues can foster creativity, comfort, clarity, relaxation, intuition and even memorization.
  • Purple:  This is an interesting one.  Purple can balance the mind and assuage irrational fears.  I don’t have personal experience with this, but I do like purple Polo shirts!
  • Black:  Serious, distinct, bold.  Black has different meanings based on culture.  Many western cultures associate black with death, however, some native American cultures associate black with life because fertile soil is black.
  • White:  Purity, truth, peace, cleanliness, comfort.
  • Gray:  Authority, practicality and independence.  It works well for controlling other colors.
  • Brown:  Naturalness, stability, comfort.  It’s earthy, dude!

The coolest thing about all these colors and how the affect our feelings is that by blending shades and combinations, you can make them do anything that you want!

It can be overwhelming, but don’t fret, there are color consultants who know this stuff and love helping.

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Call GreenWave Solutions to schedule a professional color consultation today!  404-549-7776

GreenWave Solutions is Atlanta’s finest painting contractor.  We offer house painting in Sandy Springs, Buckhead, Dunwoody, Brookhaven, Alpharetta, Roswell, Milton, Johns Creek and other affluent areas in Atlanta.

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Choosing Interior Paint Color Schemes and Color Consulting

Color is amazing.

It can affect your mood, energy level and even appetite.  Colors can affect how you feel.

Think about how warm and inviting a room with a great color scheme is when compared to a room with all white walls.

Colors can be tricky though.  Many factors influence how colors appear to the human eye.

Some of these factors are:

  • Type of lighting
  • Time of day
  • Floors, furniture, window treatment etc
  • Paint sheen
  • Type of coating

Because colors can be so fickle, choosing paint color schemes is intimidating if your aren’t a color champion.  Being a good color consultant requires a healthy blend of art, science, color knowledge, experience and god-given talent.

GreenWave Solutions’ professional color consultant has over 10 years experience in architectural color design, including industry training.  He has worked with clients ranging from luxury home builders choosing color schemes for entire neighborhoods to residential home owners.

You don’t have to settle for the same bland colors in your house because you are scared to change them.

Let GreenWave Solutions’ color consultant make your home or office look “magazine cool” and be the envy of all your friends!  404-549-7776

Our Atlanta color consulting services include:

  • Onsite color consultation
  • Competitive Rates
  • Real-Time Color Sampling
  • Discounts when applied to other GreenWave painting services
  • Fun!

Connect with professional color consultant on Google+

Call GreenWave Solutions today!